How to Improve Your Website for 2018

Long, long ago in an internet far, far away, websites were created to talk about their products and services. A sort of a yellow page directory that served as a repository of all the information about a business, written in the third person with lots of technical jargon and self-congratulatory speak. Sadly, some companies have not evolved beyond this point and are surprised that they are relegated to the outer
read more

Google’s algorithm updates: how they affect your local ranking

  Local businesses banking on their spot in Google’s “map pack” have been finding it harder to rank for local search following a pair of significant algorithm updates.   Google’s Possum update, nicknamed thusly by the SEO community, filters out companies that have the same owner or address as other companies with comparable services and even targets companies that are only a short distance away. Prior to the
read more

Houston’s Best SEO Services

  If you are doing business in Houston or anywhere in the world, you need a website that performs. Search engine optimization (SEO) can supercharge your online sales and a great SEO consultant can get you there. I know that you have a lot of choices in SEO services, and it’s always a good idea to explore your options before you decide.   Ultimately, you want to be sure
read more

How Google evaluates Inbound links for SEO

The most sought-after digital marketing currency is the sometimes elusive –inbound link, a.k.a., backlink. You have created insightful content for your website, and now you have to hope, pray and beg to get it recognized by a reputable source. You want a site to link to your article or page from their site content. This shows Google that what you’re putting out on the net is relevant
read more

8 SEO Trends Set to Dominate in 2018

8 SEO Trends Set to Dominate in 2018 Those brave souls who make their living from being Search Engine Optimization (SEO) experts can attest to the fact that the industry is always experiencing dynamic changes. Yesterday’s top keywords are today's overused clichés. Added to the challenges for an SEO practitioner, are the constant search engine upgrades and changes that might mean that last year’s high yielding strategy needs to
read more