The Impact of Google’s Local Search Updates On Brick & Mortar Businesses

Ranking high on Google’s local search engine results page is vitally important for brick and mortar businesses. Back in the early days, before the rise of local search, if you were looking for a spectacle store you would see listings come up for businesses who had the most amount of money to spend on digital marketing in that industry. These stores were probably nowhere near where you lived and
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Have You Got SEO Ranking Tunnel Vision?

When you talk SEO with marketing teams, the conversation centers on ranking. Every brand wants to be on page one of the SERPs (Search Engine Results Page). There is a fortune of data that speaks to how incredible it is to attain the top three spots and how your CTR (Click Through Rate) will soar. Marketing teams have spent an extraordinary amount of time perfecting keyword usage to be able
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The Biggest and Most Important Media and PR Trends for 2018

Today’s public relations firms are under pressure to deliver much more than paid media, awards and press releases.  Here’s what one should expect today from a high-performing public relations firm in this new era of digital media.   Your Firm Designates Between Paid, Owned and Earned Media   Paid media is exactly what you think it might be - a paid placement in a publication.  Paid media carries less
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5 Reasons Why You Should Outsource Your B2B Content Marketing

5 Reasons Why You Should Outsource Your B2B Content Marketing   Your B2B content marketing efforts have one primary goal - to put valuable, relevant and informative information in front of your prospects and existing customers. It is the vehicle to generate quality leads and to drive higher conversion rates. You are providing actionable insights for your target audience. The content you are creating becomes the resources professionals use
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How to Redesign Your Website and Maintain Your Hard Earned SEO Rankings

You have reached the stage in your business when you feel a redesign of your site is required to boost traffic and conversions. A website redesign isn’t only about getting a great make-over, it also offers opportunities to improve the company’s performance in searches. Sometimes a new domain name provides a better URL or a chance to rebrand. But before you get carried away with beautiful images and
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