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Why Custom Designed Websites Lead to Increased Conversions

The latest trend of DIY website building has made it an affordable and fast option for many startups and small businesses with a limited budget to have an online presence. However, many of these offerings are template in nature and result in different websites all looking like each other. Your brand gets watered down by being housed in the exact frame as all of your competitors. This is because there
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How to Rank Higher Than Organic Search with Google’s Featured Snippets

How to Rank Higher Than Organic Search with Google’s Featured Snippets   Nestled neatly between ad listings at the top of SERP’s and organic search, we see the highly visible “Featured Snippets” box. These “answer boxes” are Googles attempt to immediately explain a user’s question. Paragraphs shown in “Featured Snippets” usually have 40-70 words and answer the how, why, when, who, have and with what article/post
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How Much Does SEO Cost in 2018?

How Much Does SEO Cost in 2018? $9.99. Only joking! Search Engine Optimization (SEO) is one of the hardest measurements to pin down as it can be the total of many marketing activities working in tandem for the top spots on Google SERPs. You first have to define your playing area. If you are most focused on ranking on local organic searches, you will probably find that your SEO costs are a
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What is Rankbrain?

What is Rankbrain? Google’s Third Most Important Ranking Factor.   Rankbrain is an integral part of Google’s Hummingbird algorithm that is applied to all search queries. It is an artificial intelligence (AI) system that is the latest addition to the algorithm that helps to process search results. We’re talking about machine learning capabilities where a computer can learn and teach itself how to complete a task and
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